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VODIVI是世界上第一家制造商 VODIVI是世界上第一家采用古老的生产工艺，手工制作环保可持续奢华手提包的制造商，镶嵌稀有的当地半宝石，成为e history and of the Italian territorial tale. 独特的生产工艺 - 古老的 "Velatura" used by Raphael, Michelangelo, Leonardo And Titian; - 使用稀有的苏巴西奥山粉红石； - 1600年卡尔佩尼亚使用的古老锈蚀绘画技法； - 手nd Brushed: Spatula Painting Technique; - 100% Sustainable Leather; - Unique Hand-painted Ceramics from Castel Durante; - Use of the Best Hypoallergenic Hemp; - Inserts, mechanics and bezels from the master craftsmen of Arezzo; - Interiors made with the precious artistic silk of San Leucio (Naples); - Glass inserts made by hand by the master craftsmen of Murano; - Ancient greek weaving technique. VODIVI定制 Vodivi个性化营销是一种将特定产品适应每个客户具体需求的商业模式。个性化营销通常由那些e products are very expensive or unique, because these products can be designed to meet each customer's special needs. Specifically, Vodivi means a Personalized Marketing model called Customerization which includes more activities and functions than the mass customization of products. VODIVI品牌忠诚度发展工具 降低营销成本： - SKU - 上市时间， - 丰富的产品线。 贸易杠杆：经销商的高利润率。 吸引新客户：已确定次要目标，roduct lines dedicated to the secondary target already developed. Time to respond to competitive threats: + predictive analysis, + production to order, + sell-through, + approach to market demand. VODIVI品牌关联 差异化：独特性、排他性、生态可持续性、奢华、工艺、稀有原材料、古老稀有的生产技术、极高品质。 购买理由：市场上独一无二的产品 world made through ancient production techniques in a completely eco-sustainable way. Create Positive Attitude/Feelings: own a unique product that is the fruit of the story of the territory and of Italian history. THE EXCLUSIVE DISTRIBUTION OF VODIVI The exclusive distribution planned for Vodivi falls within the concept of distribution which involves the use of a single distribution channel for a specific area. Definition: Selling through third party distributors. Traditional formats: department stores, multi-brand boutiques. Emerging formats: outlet, e-boutique. 分销优先级： - 中东、亚洲和印度 - 美国、欧洲、日本 - 拉丁美洲、澳大利亚 其他渠道 Vodivi产品在以下场所的展示也将视情况评估：豪华酒店、度假村、高档餐厅、文化活动、博物馆。